The most important step in the process of SEO optimization is keyword research. Here are some quick ways to find the most commonly used keywords in your industry:
i) Google Auto Suggestion: When searching for keywords, a quick and efficient way to look for the most-searched keyword terms is to add the starting few words and let Google auto-suggest some options. These auto-suggestions are most-commonly searched terms across the world, and using these keywords in your AdWords campaign can help you reach out to a broader audience. It’s also a great way to find out long tail keywords.
However, ensure that you do the search in the Incognito mode on your browser or clear all cookies on your browser because your past search queries can distort the results.
Don’t forget to get long tail keyword ideas from the search query suggestions at the bottom of the page of your search query.
ii) Moz Keyword Explorer: Another great tool if you want to know what keywords are most searched for and which keywords you should use to optimize your content is the Moz Keyword Explorer.
iii) Ubersuggest free keyword research tool: If you’re looking for a free option to research for your keywords, then we recommend using the free Ubersuggest keyword research tool by Neil Patel. You can enter a term and the system will search for related keywords list.
You can easily export this list and add it to your AdWords or BingAds campaign.
iv) Your Google AdWords account: In your AdWords account, in the keywords section, you’ll see a sub-section for search terms which triggered your ads. Find out the search terms you would like to rank for and create an extensive list for future use into your upcoming content.
v) Find questions around your keywords with AnswerThePublic: A lot of search queries won’t be keywords but questions like “hot to”, “where can I” and so on. You can find out what kind of questions your audience is asking via the free platform AnswerThePublic. You can use these results to create more useful content for your target audience.
vi) Explore keyword suggestions across multiple search engines with Soovle: At most times, your main audience will be redirected to your business website by their search on the Google search engine. However, there’s also a good amount of traffic which you can attract from other search engines like Yahoo!, Bing, etc. You can use the free tool Soovle to find out common search queries around your keywords simultaneously.
vii) Google Analytics: Google Analytics is a free tool which gives you insight about how users behave when they visit your website. When you’re creating new content like informational articles or blog posts, then you can benefit from viewing the most searched for terms on your Google Analytics dashboard.
Use your research to create content and optimize your website to match customer’s requirements.
viii) Bing Keywords Explorer
Although most search queries are now done through Google search, Bing also holds a part of queries across the world. The interface of the system is quite old, but can still give you good insights about the keywords search terms (similar to Google Keywords explorer).
ix) Keyword Shitter
Yes, the name exactly spells out the function of this simple tool. Add some suggestive keywords to describe the theme and the software will shit out tons of keywords related to your theme. It’s free to use, and it keeps shitting out keyword unless you press the stop button. Add positive and negative filters to remove irrelavant keywords and find out more targeted keywords.
Here’s an example of how to use this tool: https://www.loom.com/share/1eaf2298e6664e60a3309d4d4ee34a05
Let us know which keyword research tool works best for you in the comments section below!
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