What is Influencer Marketing?Influencer marketing is a form of marketing which involves marketing your products and services to consumers and influencing their buying decisions through individuals also known as influencers.Influencers are people who have a voice in the industry and have a known influence the target audience.
How to go about Influencer Marketing?Certain elementary steps that define the process of how to go about executing influencer marketing are:1) Identify the most relevant influencers and define what you are looking for- One can choose to use digital tools to identify influencers or research online using certain keywords to find the relevant influencers. Rank the influencers in terms of their importance and define what you expect in terms of results.
4) Tell them exactly what you want them to do and what you will do in return– Communicate about your upcoming digital promotions. Offer them a sample of your product, give them an exclusive sneak peak or share a premium reward to them for their involvement. This will increase their interest and loyalty in being associated with your brand.
Why use Influencer Marketing?
Influencer marketing is unique and more authentic than traditional forms of marketing, as it is like indirect marketing. It helps you engage with the right target segment of your customers, and has a greater reach. It can be rightly named as modern word-of-mouth marketing which if presented through right influencers has the potential to reach higher number of people. The only drawback it involves is that it is uncontrollable, and if done wrongly it may end up upsetting the customer and presenting a negative brand image.
My personal Experiences :
I myself have been involved in influence marketing, both as a marketer and as an influencer.
Being a food blogger, we were called for a lot of restaurant reviews and hotel launch parties. While some of them allowed us freedom to blog about our experience others emphasized on positive reviews. From my personal experiences, I would recommend, that as a marketer, you should understand the practical limitations of a blogger, and allow them freedom to express their opinions, rather than guiding them.
Platforms like blog adda launch a lot of competitions for bloggers, where bloggers get to experience a product exclusively and in return they have to blog about their experiences. This is the simplest form of influencer marketing.
Know that most influencers are very well-connected with other influencers in the field, hence, one negative comment can lead to a lot of negative comments and conversations centered around your product.
Remember to use it wisely and your brand will prosper!